Product Discovery

At bART Solutions, we combine strategic thinking and creative exploration to find the pulse of your future product. Our product discovery services grasp your software’s technical aspects and business impact, laying the foundation for its success.

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Why you need product discovery

Reduce project costs

⅓ of IT projects overrun their budget due to poor planning and management. Engaging in product discovery helps identify optimal ways to build a digital product. By understanding requirements and potential challenges early, you can allocate resources wisely and avoid costly reworks.

Create market-fit solution

42% of tech startups fail because their products don’t meet market needs. Product discovery ensures your software aligns with real-world demand and resonates with potential customers, increasing the likelihood of success in a competitive business landscape.

Minimize business risks

The early stages of product discovery create a map of potential risks and challenges. By addressing issues in advance and avoiding costly surprises, you can invest in your project with peace of mind and move forward with confidence.

Get a clear roadmap

Product discovery provides a clear and structured roadmap for your IT project. This roadmap outlines key milestones, deliverables, and timelines, offering stakeholders a transparent view of the project lifecycle.

Product discovery services we provide

Business analysis

We delve deep into your business needs, challenges, and opportunities by conducting market research. This analysis forms the backbone of our solution discovery process and helps define user flows, functional decomposition, priorities, and gain insights from stakeholders’ feedback.

Solution discovery

Innovation must address real-world problems. Our agile product discovery is all about exploring possibilities to find the one that matches your requirements and solves user problems. Analyzing technological capabilities and limitations, we outline the architecture and refine the concept of your future product.

UI UX design

User experience lies at the heart of every successful solution. That’s why we join forces with UI UX designers to prepare the visual concept of your software and map user journeys. Our product discovery team creates low-fidelity wireframes and interactive prototypes of the solution, refining its look and feel alongside its functional requirements.

0-1 product development

Specializing in turning concepts into reality, we help you build something entirely new from the ground up. We handle every aspect of the new product development, from initial ideation to the first functional version or MVP. By adopting an agile discovery process, we leverage continuous improvement and adaptation based on feedback and evolving requirements.

Our agile product discovery process

We kick off the product discovery process by gathering insights about the target users and market. Our product discovery team conducts user research, market analysis, and competitor studies to understand what users need, what solutions are already available, and where the opportunities lie.

We engage with all relevant stakeholders to establish a clear vision and objectives for the product. This high-level overview outlines what we intend to achieve with the product and ensures everyone’s expectations and constraints are considered. At this step, our UI UX designers craft user personas and develop user stories that describe their needs, behaviors, and motivations.

At this digital product discovery stage, we prioritize features based on the user stories, business goals, and technical feasibility. Then, our product discovery team creates a product roadmap that reflects SMART goals and articulates fundamental features and the timeline for development. We organize the roadmap into themes and epics that group related features and initiatives together.

We develop prototypes for the most critical features to validate ideas and assumptions through user testing, feedback sessions, and stakeholder reviews. Continuously refining the product based on feedback and market/business conditions is part of this product discovery process. Our team might advise adding new features, modifying existing ones, or even pivoting the product direction.

We collaborate with your engineers and hand over all documentation needed for product development, focusing on the most critical features first. If you follow the agile development approach, we review the progress, gather feedback, and adjust the plan at the end of each sprint. As the product starts to take shape, our team helps you launch the MVP.

Our tech stack

Node JS
Java Script
React Native
Unity 3d
Dynamics 365
Power BI
Service Bus
Amazon SQS
Cloud Flare
Digital Ocean
SQL Server
Azure SQL

Why choose bART Solutions


Result-oriented team

Our team doesn’t just work on tasks; we focus on outcomes. We ensure every aspect of our solution is optimized for success.


Commitment to quality

Quality is at the heart of everything we do. Our commitment to excellence is reflected in our consistently high ratings, with only 5-star reviews on Clutch.


Tailored approach

One size never fits all, especially in technology. Our team creates customized solutions that align perfectly with your business objectives and operational needs.


Diverse skill set

Our team comprises industry experts with a wide range of technical skills. This diversity lets us tackle complex projects and deliver innovative solutions across domains.

Our cooperation models


Time & material

Ideal for projects where requirements evolve, this cooperation model ensures you only pay for the time and resources used. It’s all about adaptability and transparency, giving you control over the project’s scope and budget adjustments as needed. Perfect for dynamic projects that require a flexible approach.


Dedicated team

A dedicated team is best for long-term projects that need focused attention. A managed team of our IT experts extends your in-house team, sharing your vision, values, and mindset. This cooperation model offers stability, deep integration with your processes, and consistent output, aligning with your strategic goals.


Fixed price

Choose this model for well-defined projects with clear deliverables and timelines. You get a clear upfront cost, ensuring your project stays on budget without surprises. It is ideal for projects with a well-defined scope and ready-made technical documentation.


What is product discovery?

Product discovery is a crucial phase in the product development process, where we identify and understand your product’s goals, target audience, and main features. The product discovery phase helps align the product with market needs and your business objectives, ensuring a successful and relevant end result.

What is agile product discovery?

Agile product discovery is a user-centered, iterative approach used in the early stages of product development. It focuses on understanding and validating product concepts before moving into full-scale development. The agile discovery process involves engaging with potential users, gathering feedback, and rapidly prototyping to test assumptions.

Why is product discovery important?

Product discovery is vital for minimizing risks, optimizing resources, and ensuring the product you develop is well-suited to your target market. It helps understand user needs, define a clear roadmap, and make informed decisions that save time and costs in the long run.

How long does the product discovery phase take?

The duration of the product discovery phase varies based on the project’s complexity and scope. Typically, it ranges from a few weeks to a couple of months. We focus on being thorough yet efficient, ensuring timely progress without compromising quality.

Can product discovery help if we only have a basic idea?

Absolutely! Product discovery is perfect for transforming basic ideas into concrete, actionable plans. Our product discovery team helps refine your ideas, explore possibilities, and define a clear path for development.

How do you handle changes or new insights during the product discovery process?

In our agile product discovery process, handling changes and new insights is a dynamic and responsive practice. As more information becomes available, we actively integrate it into our ongoing strategy. We achieve it through open communication with all stakeholders and regular, iterative evaluations where we assess new data and feedback.

Do you provide support after the product discovery phase?

Yes, we offer ongoing support and guidance beyond the product discovery. Our goal is to ensure a smooth transition into product development and provide necessary assistance throughout the development lifecycle.

How can I get started with your product discovery services?

You can start by contacting us right now! We’ll schedule a free consultation to discuss your needs and how our services can fit your project, and give a transparent estimate for the work needed to be done.

Are your product discovery services suitable for startups and small businesses?

Yes, our services are designed to be adaptable and beneficial for businesses of all sizes, including startups and small enterprises. We tailor our approach to suit your specific needs and constraints.

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