A web services company for florists needed a solution to simplify social media management for their clients. They partnered with bART Solutions to develop a platform that automates content creation and scheduling, tracks analytics, and supports multiple social media accounts from one easy-to-use interface.
Custom Software Development
Testing & QA
UX/UI Design
The client needed a tool to manage multiple social media accounts across platforms like Facebook, Instagram, X, LinkedIn, and Pinterest, while maintaining a consistent posting schedule. They required features to automate post scheduling, provide detailed analytics on
campaign performance, and simplify content creation using an AI assistant for crafting posts based on user input. To measure the effectiveness of marketing efforts, the platform also needed to deliver comprehensive reports tracking engagement and ROI.
We began by conducting a thorough analysis of existing social media management tools to identify gaps and areas for improvement. Based on these insights, we developed a platform that meets the highest industry standards and introduces key features missing in other solutions. One of the standout components is the shared media library, which allows users to store, manage, and access media assets across multiple social media accounts, streamlining content creation. We also integrated Canva directly into the platform, enabling users to design and customize visual content within the same interface, improving both efficiency and creativity.
To further enhance content creation, we incorporated an AI-powered assistant that helps users craft posts by understanding their ideas and desired tone of voice, ensuring consistency and saving time on manual tasks.
For ease of use, we implemented Single Sign-On (SSO), allowing users to log in with a single set of credentials across all accounts, reducing password fatigue and simplifying account management. Each customer on the platform is also provided with a dedicated subdomain to ensure data privacy and separation of assets between users. To support a subscription-based model, we integrated a payment gateway, enabling clients to easily subscribe to different plans and manage payments directly through the platform. This comprehensive solution not only automates scheduling and content creation but also provides a secure, organized, and scalable system for managing social media campaigns effectively.
Each client gets a dedicated subdomain, ensuring their data and assets are securely separated from others. This enhances privacy, security, and provides a personalized environment for managing accounts and campaigns.
The platform offers detailed reports tracking likes, comments, shares, follower growth, and reach across social media accounts. These customizable reports give actionable insights to optimize campaigns, track ROI, and present tailored analytics to clients.
SSO allows users to access all accounts with one secure login, simplifying the process and reducing password fatigue. It improves security and makes account management easier, ensuring compliance with security standards across all platforms.
The platform supports subscription management with an integrated payment gateway. Users can easily subscribe, upgrade, and manage plans, with automated billing for seamless access to premium features.
The platform’s AI assistant helps users generate posts by simply sharing their ideas and tone preferences. It crafts personalized, on-brand content quickly, reducing the time spent on writing while ensuring consistency across all social media platforms.
The shared media library allows users to store, organize, and access images, videos, and other media assets in one place. This makes content creation more efficient and ensures that the same assets can be used across different social media accounts for a consistent brand image.
With Canva integrated directly into the platform, users can design and edit visual content without leaving the dashboard. This simplifies the process of creating high-quality graphics, allowing users to customize visuals quickly and easily.
The platform offers automated post scheduling, enabling users to plan and schedule content across multiple social media platforms, including Facebook, Instagram, X, LinkedIn, and Pinterest. This ensures a consistent posting schedule and allows users to manage their campaigns in one unified calendar.
