Travel & Hospitality
Our client launched a startup aiming to offer a bike rental service that caters to the growing interest in cycling without the commitment of ownership. Recognizing the barriers of high costs and storage issues associated with owning a bicycle, they sought to provide an accessible, convenient alternative for urban citizens.
Product Discovery
Custom Software Development
Mobile Development
Testing & QA
The primary challenge of this project was to automate the bike rental process to reduce personnel costs, provide round-the-clock service to customers, and ensure the business’s rapid
advancement by leveraging modern technology. The client aimed for a solution that would make renting bikes effortless, accessible, and appealing to a broad audience.
Our approach centered on developing a user-friendly mobile application capable of meeting both the client’s business needs and the users’ convenience. Through rigorous user research, our team identified key features and functionalities that would enhance the rental experience.
Over two months, our design team brainstormed and tested hundreds of ideas, ultimately crafting about 100 screens. Through five rounds of usability testing, we refined the app’s interface and user experience, ensuring it was intuitive and met the client’s vision.
The development of the bike rental application was deeply rooted in the specific behaviors, needs, and goals of two key user demographics: the casual tourist cyclist and the committed daily cyclist. Through this targeted approach, we’ve created an app that solves the general challenge of bike rental and enhances the rental experience for each user type, promoting greater satisfaction and repeated use.
Often in a hurry and less familiar with bicycle routines, this user values quick, intuitive access to rentals. Our app accommodates their lifestyle with features like straightforward map navigation, feedback-based bike selection, and the convenience of renting multiple bikes through simple card payments. This ensures a smooth, stress-free rental experience, ideal for their sporadic travel adventures with friends.
Avid cyclists with regular routes, this group looks for reliability and a personalized experience. The app responds with a loyalty system rewarding frequent use, an option to report bike conditions easily, and a detailed travel history for tracking their rides. Designed for simplicity and efficiency, the app enhances their daily commutes by offering a selection tailored to their precise needs and preferences.
Enables users to find the nearest available bikes in real-time, ensuring they can always find a bike when needed.
Incorporates a digital locking mechanism that can be controlled through the app, enhancing bike security and providing users with peace of mind during rentals.
Offers a secure and seamless payment system within the app, supporting various payment methods for user convenience and enabling instant bike rental transactions.
Offers users comprehensive insights into their cycling activity, including routes taken and distance covered, motivating them to track their cycling progress and milestones.
Allows users to create and customize their profiles, storing preferences and frequently used routes for quicker access and a more personalized experience.
The automation ensures a smooth and efficient rental experience for users, while enabling business owners to manage their fleet more effectively and focus on scaling their service.
This feature ensures that bikes are available for rent around the clock, accommodating users’ schedules, whether they decide on a spontaneous midnight adventure or a dawn ride. This flexibility supports diverse cycling needs, making biking accessible anytime.
Users can effortlessly manage personal details, adjust settings, and handle payment methods within the app. This centralized management system simplifies the rental process, making it more user-friendly and personalized.
The app offers a dynamic search function that allows users to find available bikes by location. It provides comprehensive information, including bike ratings, availability, prices, and visual maps showing rental company locations, making it easier to choose the best option.
Upon selecting a bike, the app guides users to the nearest station and provides a secure access code for bike rental. This feature streamlines the start of the journey, ensuring users can easily locate and access their bikes.
After each ride, users can view their history, report any damages encountered, and receive a detailed price breakdown. This transparency and ability to report issues directly enhance user satisfaction and trust in the service.
From selection to payment, the app integrates all necessary steps for a seamless rental experience. This comprehensive approach reduces hassle and saves time, making bike rental a breeze.
Sends timely notifications to users about their rental status, promotional offers, and important updates, keeping them engaged and informed.
bART Solutions has been our partners from the very beginning. Taking care of the full development lifecycle from technical expertise to design and implementation, they are true professionals, aimed only at the best results. I am grateful for our relationship and look forward to new achievements made together.
