Creating your bike rental is a profitable and useful investment. A large number of people are interested in riding bicycles, but not all of them are ready to purchase a two-wheeled vehicle. A good bike is expensive - from $ 500 to $ 1,000. Its storage requires a lot of space, which is difficult to find in a small apartment, especially in the cold season.
After weighing the pros and cons, our client decided to establish his startup: a bike rental service. Creating an application for this business has several advantages:
1. Rental process automation (lower personnel costs)
2. Сustomer convenience (rental is available around the clock)
3. Business rapid progress (A business that uses modern technology is now in trend)
The task was set before us: to create a convenient mobile application in the shortest possible time that satisfies the needs of the client and users.
Users Research
How often do you rent a bike?
What are you using a bike for?
What do you think is the most important thing about renting a bike?
Personas
Jason Walker24 years, tourist, average income confident smartphone user
Behaviors
rarely uses a bicycle
trusts feedback
often travels with friends
always in a hurry
Needs and Goals
feedbacks
map orientation
card payment method
possibility to rent several bicycles
search for bicycles “near ýou”
Matt jones35 years, mid-level manager high income, cycling fan confident smartphone user
Behaviors
rides a bike every day
knows his route perfectly
loves loyalty systems
attentive to details
prefers simplicity
Needs and Goals
opportunity to report a bike break
loyalty system
travel history
bike selection
Customer journey map
Jason is a tourist from Poland, at that time he visits Stockholm. He longs to see many different places in one day but does not know what means of transportation he should choose. As a result, he rents a bike. In his opinion, this will allow him to save time and money.
Stages
Choice of transport
Search nearest bike parking
Choice of bike and his location
End of rent
Actions
distance estimate
counting time
choice of the best option
reads on the Internet about bicycle rental services
enters his location
register in the system
finds the right bike parking
bike/time selection
calculation of the cost of the trip
bike search
rental activation
view time and cost information
payment
Thinking
maybe I should call a taxi?
it’s unfamiliar city
I will see more by bicycle!
where I am?
cool so fast!
hmm, parking is close to me
there are feedbacks, I try it!
only 300 meters!
if I exceed the specified time
is everything OK with this bike?
it shows where I should to go!
so fast!
here it is possible to pay by card
this service works in my country?
Feelings
helpless
hesitation
worried
hope
joy
confusion
worried
joy
satisfaction
Problems
unfamiliar city
lack of information
choice of bike parking
lack of free bikes
broken bike
search bike station
difficulty with bike activation
finding a place to park a bike
Opportunities
route information search
search for information about the cost and travel time
The design team worked for 2 months. Hundreds of ideas were proposed, about 100 screens were designed, we conducted about 5 usability tests, and yet we got a result that satisfied the client
Technologies
Based on our experience, the development team decided to use React native to frontend
development and С# for the backend. For best results in the short term, our development
process was built on a three-week sprint.
bART Solutions has been our partners from the very beginning. Taking care of the full development lifecycle from the technical expertise to design and implementation, they are true professionals, aimed only for the best results. I am grateful for our relationship and look forward to new achievements made together.
