Guide Me

IOS/ANDROID APPLICATION

Services
  • Users Research
  • Product Design
  • UX Design
  • UI Design
  • Frontend Development
  • Backend Development
  • Testing
About

“Guide Me” is an application that helps people travel by public transport, find the best routes, including schedule changes. Metro network, bus connections, taxis are now all in one application.

In addition, users will be able to track public transport on the map, which will save them time and can purchase e-tickets directly from "Guide Me"

This idea is not new, so our task was to study similar products with their pros and cons and subsequently create such an application that was as comfortable as possible for users.

Users Research

16 Interviews
34 Users took part in the online survey
  • Other (13 answers)
  • Google Maps (9)
  • Move it (7)
  • Citymapper (5)
  • Paving the shortest route (17 answers)
  • Online tracking public transport (9)
  • Actual information about public transport (8)
  • Incorrect route planning (12 answers)
  • The irrelevant GPS date (8)
  • Does not work without interntet (7)
  • Hard interface (7)

Quadrant of features prioritization

Personas

Eleanor Pena Male, 23
Student, Barista
Doha
Narrative

Eleanor Pena is a fourth-year student at the University of Berlin. Its routine is campus - university - work. He often uses public transport and has favorite routes. Confident smartphone user

Personality
  • Thrifty
  • Extrovert
  • Adventurous
  • Unpunctual
Expectations/Goals
  • Arrive on time for work and classes at the university
  • Save money on travel
  • Regularly visit friends living on the other side of town
  • To find a public transport at night
  • To travel
Quote

“No matter how hard I try, I'm always late”

Keywords

Student, Transport app, Traveler, Confident smartphone user, Active lifestyle

Likes

Traveling, Friends, Events, Job

Dislikes

To be late for work, Not to visit a friend, To miss a cool event, Run out of money

Maria Gortensky Female, 28
Accountant At Salvuni
Poznan
Narrative

Maria is a young accountant of the Salvuni company. The company where she works is located far from her home. She does not have a car, so she is forced to use public transport. She is never late, so she tracks the transport ahead of time

Personality
  • Perfectionist
  • Principled
  • Vegetarian
  • Bookworm
  • Romantic
Expectations/Goals
  • Achieve career growth
  • Arrive at work on time
  • Fitness Success
  • Write a book
Quote

“I have a very tight schedule, any delay is critical for me”

Keywords

Accountant, Perfectionist, Never Late, confident smartphone User, Punctual

Likes

Books, Job, Healthy lifestyle, To Plan her day

Dislikes

Look unprofessional, Delays

Design

  • Search. Users can build a route and choose the best option for them
  • Map. The map shows all active transport, information about it
  • Tickets. The ability to buy a ticket directly in the application
  • Account. Personal User Information

Technologies

I have worked with bART Solutions a lot of times, and I consider them genuine professionals in software development. I appreciate their completely new ideas and innovative thinking as well. The project they created meets all the expectations concerning technologies, design and functions. What I liked the most, that all our special requests have been duly taken into account. I believe we are going to become partners for a really long time.

Aziz Kaddouri Owner